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Writing
Paid media measurement, written on LinkedIn and kept here: the same words, dated, addressable and permanent, which a feed is not.
7 of 56 days carrying a post, to
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Archive
Every post in this list also ran on LinkedIn. Each one links to its thread at the foot of the post.
September
- You approved the ad headline.Who approves what the AI says when a customer asks a follow-up question? Two announcements on 16 September make this a practical marketing question. OpenAI is testing Sponsored Agents:…
- The most dangerous marketing AI agent may be the one that gives the clearest explanation for the wrong decision.Many evaluations stop at response quality: Is it factual? Coherent? Well written? For marketing…
- An empty Gemini video search cannot clear a creative for publication.Google’s agentic video understanding lets Gemini select segments to inspect across frames, audio and transcripts rather than sample at a fixed rate.…
- Retrieving evidence again does not guarantee recovering an agent’s decision history after compaction.Anthropic recommends lightweight references for dynamic retrieval and structured notes for long tasks, warning that…
August
- Standardized home-screen buying cannot justify scaled investment.AdExchanger’s public signal is that programmatic TV home-screen ads are becoming more standardized and accessible. That may simplify buying. It does not…
- Optimizing citations before retrieval is fixing the wrong problem.A GEO plan can start with passage structure, then treat weak citation share as a selection problem. The causal mistake comes earlier: when an answer…
- Category news cannot justify publishing without a positioning decision.Public category events give everyone the same headline. The signal I inspect is whether the draft names a changed marketing choice, rather than…
- AI content volume is the wrong objective when judgement is weak.The usual case for AI in marketing starts with production: make more content, faster. That makes sense when production is genuinely holding execution…
- Dashboard reporting is the wrong trigger for changeable decisions.Dashboards make past signals visible. The useful shift happens earlier in the workflow: connect a relevant signal to a choice that can still be changed,…