Figure 2. YouTube Reach Planner

At this budget, is the next rupee still worth spending here?

Shipped
Status
live
Runs on
the operator console

One budget of ₹1.5 crore across two markets: a metro of 1.2 crore reachable people where the first person costs ₹1.80, and a tier-2 cluster of 45 lakh where the first costs ₹1.10.

Metro
Next person
₹2.55
Budget
₹75 lakh
Reached
35.2 lakh
Tier-2 cluster
Next person
₹5.01
Budget
₹75 lakh
Reached
35.11 lakh
Total
Budget
₹1.5 crore
Reached
70.31 lakh

The best split puts ₹1.02 crore into the metro and reaches 73.1 lakh people. This one leaves 2.79 lakh people unreached for the same money.

A model, computed in your browser from the parameters printed above it, which you can change. The instrument itself signs in against a live account; nothing on this page touches one.

How the YouTube Reach Planner decides/systems/youtube-reach-planner

Open

What it takes to get on here

More is built than is published. Nothing is named here until a stranger can open it and watch it decide.

Everything, datedThe rules an instrument has to satisfy