martechllc

25 Sept 2026 shipped, today, the newest of two instruments on the register

Console

Figure 3

GIGA

Explores search demand, groups related keyword signals and carries the evidence into a plan. It separates reported measures from missing ones, so a blank comparison period cannot quietly become zero growth.

Shipped
Status
live
Runs on
the operator console

Answers

Which search signals should shape the next plan?

Running

From reported demand to a planning assumption

Edit the illustrative search volumes, CPCs and plan assumptions below. GIGA weights CPC by reported demand before estimating clicks and conversions. Mark a row unavailable to see why missing evidence is left out of the assumption.

Illustrative inputs. No account data.

Each row is a made-up search theme. Its monthly searches weight its CPC. Change the figures to see the planning assumption move.

Reported search signals

Search theme A
Search theme B
Search theme C

Not reported. This row is excluded from the calculation.

Plan assumption

2 reported rows included; 1 unavailable row excluded

Demand-weighted CPC
₹26.40
Estimated clicks
100
Estimated conversions
8
Cost per conversion
₹330.00

Scenario arithmetic only. Auction prices and actual results will differ.

Illustrative inputs only. This calculation runs in your browser; no search provider, account or saved GIGA research is accessed.

Question

A list of keywords is not yet a decision.

A high search count, a fast growth percentage and a low bid can point in different directions. Each also has a period, a source and a chance of being unavailable. GIGA keeps those conditions visible while the operator moves from research to opportunities and a plan.

The preview isolates one small part of that work: using reported search volume to set a CPC assumption. It does not rank opportunities or reproduce GIGA’s research and AI features.

Method

How the planning number is formed

  1. step one

    Keep rows with reported, positive monthly searches and positive CPC. An unavailable search measure is not a zero.

  2. step two

    Multiply each eligible CPC by its monthly searches, add those products and divide by the eligible searches. That is the demand-weighted CPC.

  3. step three

    For a scenario, divide budget by that CPC and round clicks down. Apply the chosen conversion rate and round conversions to the nearest whole number.

An assumption, not a live forecast

The browser preview uses invented numbers. The running tool starts from a saved research run and lets the operator adjust the assumption. Actual auction costs and conversions can differ.

Specification

Answers
Which reported search signals warrant attention, and what evidence supports a proposed next action.
Reads from
Google Ads Keyword Planner in live mode through a connected account; demo mode uses randomized values. Gemini supports grouping and authored drafts.
Writes
Research runs, workspace plans and saved evidence inside GIGA. Google Ads access is read-only; it does not change campaigns.
Produces
Search and opportunity views, planning scenarios, cited briefs and reports. Available downloads include CSV, Excel, PDF and PowerPoint.
Missing data
Unavailable or uncomputable metrics are shown as missing and excluded where the calculation requires reported values.
Access
Runs behind the operator console. This public demonstration calculates only from its visible illustrative inputs.

Access

GIGA runs behind the operator console and is not open for public sign-up. Its live research needs configured provider access. The demonstration above stays in your browser and calls no provider or account.

Operator console