- Because daily on LLM citations is mostly noise. Frontier models refresh their training and retrieval indexes every 1–2 weeks — daily polling gives you five copies of yesterday's answer. Weekly is the cadence where every shift is real signal. If your release rhythm genuinely needs daily monitoring (product launches, regulated industries), that's what Enterprise is for.
- Every buyer prompt has an intent — discovery, comparison, evaluation, transactional, or navigational. Funnel-based tracking groups your visibility by intent so you can see exactly where in the buyer journey you're winning vs leaking. Starter gets stage tags on every prompt. Operator surfaces the full funnel-stage breakdown per brand. Scale adds competitor funnel comparison — which stages your portfolio owns vs which your competitors own. Enterprise gets custom funnel mapping tuned to your ICP's actual stages, not the generic five.
- An audit is a buyer-shaped prompt fired across every engine you've enabled. Each engine returns its answer + citations. We resolve every citation through a claim firewall (no hallucinated URLs), score visibility / share-of-voice / sentiment / rank, classify the prompt by funnel stage, run multi-turn drift checks where the cohort supports it, and synthesize a ship-list of moves. Friday's email is the narrative of what changed this week.
- Free is one audit of 2 buyer prompts per (email, domain) per 30 days. Starter is 50 prompts / week on your one brand. Operator is 200 prompts / brand / week across 3 brands. Scale is 500 prompts / brand / week across 10 brands. The classifier ensures coverage across all five funnel stages so you're never blind to one — even at Starter you get ~10 prompts per stage per week.
- Yes. Cancel from the operator console; you keep access through the end of the billing cycle. No retention clauses, no annual lock-in (unless you chose the annual plan for the 2-months-free discount).
- Scale gives you 10 brands instead of 3, adds Google AI Overview capture (the browser-rendered carousel competitors are blind to), adds public API + webhooks + PAT tokens, and adds priority queue + 99.9% SLA. If you're monitoring one brand, Operator is the right tier — Scale only earns its price when you have a portfolio.
- The operator console blocks the add and tells you the tier ceiling. Upgrades are immediate and self-service — you only pay the prorated delta. Downgrades take effect at the next cycle so your scheduled audits keep running through the end of the month.
- Upgrading is immediate — pay the prorated delta and the new tier's brand count + cohort + features unlock instantly. Downgrading takes effect at the next cycle. Both are self-service from the operator console.