What changed outside —
and the so-what for marketers.

The feed covers paid-media platforms, AI providers, measurement tooling, regulation, and creative-format changes.

The Industry feed covers major paid-media platforms (Google, Meta, TikTok, etc.), AI providers relevant to marketing (model releases, API changes), measurement and attribution tooling, regulatory developments (privacy, data), and shifts in creative formats (new ad specs, interactive formats). Each update is sourced and curated for working performance marketers.

Updates are added as changes in the industry occur, with a regular cadence beginning after the Beta launch.

New updates are added as relevant changes happen across the marketing technology landscape. The cadence will become more regular once the Beta seats are filled and the editorial process is running at full capacity. During the initial phase, updates may be more sporadic.

The 'so-what' is a brief analysis explaining why the update matters for a working performance marketer.

Each industry update concludes with a 'so-what' section that translates the news into actionable implications. It frames the change in terms of campaign management, budget allocation, reporting, or compliance – helping marketers quickly decide if and how to respond.

Industry is a curated feed of external changes; Blog is original from-desk posts; Research is primary-source frameworks.

The Industry feed curates and summarizes external news, platform releases, and regulatory shifts with a marketer's lens. The Blog contains original posts from the Martech LLC team, often with deeper analysis or tutorials. Research is a library of primary-source frameworks, data models, and methodologies developed in-house.