Buyers stopped scrolling ten blue links and started asking the engine. The organic half of that shift is already measurable — whether the answer cites you, and how to fix the page so it does.
The paid half is opening now. When the answer engines turn on ad placements, the slot goes to the brands that arrived ready — copy inside the limits, the right page behind the click, a plan they can defend. The rest will burn the first month learning the rules in public. Auctera is how you arrive ready.
New to the channel? Start with our definitive ChatGPT Ads guide — the field manual on the formats, the pixel, what converts, and why organic citation still beats the ad.