So-what, this week —
scored, dated, signed.

Weekly performance-marketing insights from a practitioner desk, published every week with dated posts and actionable recommendations.

The Martech Blog is a weekly feed of dated posts written from a performance-marketing practitioner desk. Each post includes a one-line so-what and a specific action recommendation. Coverage includes paid-media platform changes, AI tooling shifts, measurement updates, regulation, and creative-format changes. It is the live counterpart to the durable Research surface.

New posts are published weekly, every week.

We publish weekly posts, typically released on a consistent schedule. Each post is dated so you can quickly triage what is relevant for the current week. Beta members receive the same feed before public publication.

Beta members receive the blog feed first. Subscribe through the site's beta program.

Yes, beta members receive the blog feed first, before it is published publicly. You can sign up for the beta program on the Martech LLC website to get early access to each week's post.

The blog is the rolling so-what column; Research is primary-source frameworks.

The blog is the live, weekly feed that answers 'so what?' from recent industry changes. It is intended for quick action. Research, in contrast, provides durable, primary-source frameworks and in-depth analysis. The blog complements Research by offering timely, actionable takeaways.

Paid media, AI tooling, measurement, regulation, and creative-format shifts.

The blog covers a range of performance-marketing topics: paid-media platform changes (e.g., Meta ASC, Google search-terms updates), AI tooling and provider shifts, measurement and attribution updates, regulation news, and creative-format shifts. Each post is dated and includes a specific action recommendation.