The brand kit.
Everything you need to write about Martech LLC accurately — the slab mark, the per-tool glyphs, the wordmark lockups, the colour tokens, and the typography roles. Render live from the production components; what you see is what ships.
01 · Platform mark
The slab — one cobalt unit, every scale.
1.5:1 ratio, 1.5px corners, x-height seated. Geometry locked at viewBox 0 0 64 64 · rect x=22 y=30 w=20 h=13 rx=2.5. Mirrored between components/brand/mark.tsx and public/brand/mark.svg.
On paper · 16 / 24 / 48 / 96 px
On ink · 16 / 24 / 48 / 96 px
02 · Tool glyphs
One glyph per instrument.
Every shipped tool gets a secondary glyph that visualises *what that instrument measures*. Same canvas, same hairline language, same cobalt token. Sits beside the platform mark in tool lockups — never modifies it.
Probes the answer-engine cohort with buyer-shaped prompts, resolves every citation through a deterministic firewall, and scores how your brand is framed — visibility, share of voice, sentiment, and rank.
LLM Tracker · 24 / 48 / 96 px
Scores any live URL for AI citability across SEO · AEO · GEO on 50+ signals, then hands back a precise, paste-ready fix for every gap — the prescription that closes the loop with LLM Tracker.
Citerra · 24 / 48 / 96 px
Turns any landing page into a ChatGPT-Ads readiness score and drafts launch-ready ad copy and audience hints — so when you buy answer-engine attention, you spend it ready, not guessing. Readiness and assist, not campaign management.
Auctera · 24 / 48 / 96 px
03 · Lockup variants
Four lockups, one component.
<Logo variant="…"> renders each. Wordmark sets in Manrope ExtraBold + Manrope Medium with tracking-[-0.04em].
variant=mark — favicon, OG corner
variant=wordmark — default · nav · footer
variant=text — RSS · plain-text fallback
variant=tool · tool=llm-tracker
04 · Colour
Five tokens. No magic numbers.
The brand colour lives in app/globals.css as CSS variables. Components reference the token, never the literal hex.
Electric
Brand cobalt · the slab + every accent
- token
- --color-electric
- oklch
- oklch(0.62 0.22 245)
- hex
- #06A6D8
Ink
Primary text + ink dark sections
- token
- --color-fg
- oklch
- oklch(0.18 0.01 250)
- hex
- —
Cream
Page background · warm off-white paper
- token
- --color-bg
- oklch
- oklch(0.985 0.005 80)
- hex
- —
Signal
Live-data tick · pulse indicators
- token
- --color-signal
- oklch
- oklch(0.7 0.18 145)
- hex
- —
Flame
Warm-data accent (retired from mark)
- token
- --color-flame
- oklch
- oklch(0.7 0.18 50)
- hex
- #E48533
05 · Typography
Three families, three roles.
Manrope
400 · 500 · 600 · 700 · 800
Display + body + UI chrome. Wordmark is set in 800 → 500 weight contrast.
See how AI talks about your brand.
JetBrains Mono
400 · 500
Data · mono eyebrows · signed colophons · KPI numbers.
4,127 citations resolved · this week
Instrument Serif
400 + 400 italic
Editorial bylines + longform /research essays only. No longer used in H1.
From the desk — Sundar
If you're writing about Martech LLC and the kit doesn't cover what you need, message the founder. Brand integrity matters more than approval friction.
From the desk · Sundar · 2026-05-21